NBA All-Stars

Our client set out to create an unforgettable VIP experience that transported fans straight into the heart of basketball. The challenge: reimagine a raw, expansive Pier 49 warehouse into a vibrant, engaging destination that embodied the energy and culture of the NBA. They turned to RKD EXP to bring this ambitious vision to life.

As the experiential experts, RKD EXP led every phase of the transformation from planning and design to fabrication and branding, ensuring every moment captured the excitement and spirit of the game.

Working seamlessly within The RK Group, we harnessed the collective expertise of our sister companies – Illusions Rentals and Rosemary’s Catering – to deliver a fully integrated, frictionless experience. This collaboration allowed us to keep creative and operational control under one roof, eliminating the complexities of managing multiple vendors.

Our hands-on approach included detailed logistics planning, securing permits, gathering and integrating client feedback, developing true to scale renderings, fabricating approved concepts, and branding the venue holistically to deliver a cohesive fan journey.

Key Contributions

• RKD EXP planned, designed, rendered, fabricated, printed, and branded the immersive fan experience, transforming a blank Pier 49 warehouse into an NBA-inspired destination.
• Illusions Rentals furnished the venue with modern seating, tables, lounges, and décor, creating inviting spaces and gathering areas for guests to connect.
  
  
• Rosemary’s Catering delivered chef-driven food stations and curated menus that energized the event, adding a dynamic culinary layer to the fan experience.

The NBA All-Stars NBA Experiences activation turned Pier 49 into a vibrant hub of energy, connection, and unforgettable moments. RKD EXP oversaw every element from design and fabrication to branding and activations, ensuring the venue reflected the culture of the NBA and provided guests with a cohesive, immersive experience.

Seamless collaboration across The RK Group highlighted the power of unified expertise, resulting in an experience as memorable, engaging, and dynamic as the game itself.