F1 Miami Grand Prix

Our client challenged us to envision a hospitality environment of unprecedented scale and sophistication for 500 VIP guests across five adrenaline-charged days. The mission was clear: design and deliver an upscale, multi-faceted retreat within the high-energy race footprint, seamlessly blending gourmet dining, striking décor, and immersive branding. All with commanding trackside views.

RKD EXP led the charge from concept to completion, orchestrating every detail of the experience. From early ideation through on-site execution, we developed a comprehensive plan that brought together design, structure, culinary, and décor into one cohesive vision.

Our team created detailed 3D visualizations that set the tone for an environment worthy of the F1 brand – sophisticated, exhilarating, and unforgettable. Every touchpoint was carefully considered to ensure a seamless guest journey.

To execute the master plan, RKD EXP tapped into the strength of its sister companies under The RK Group umbrella:

RKD EXP designed, rendered,  and produced large-scale wall wraps, immersive activations, and striking branding elements woven throughout the space, ensuring every surface and corner reinforced the F1 Miami branding.

National Structures engineered and constructed the monumental 15m x 20m Triple-Decker structure, dramatically perched on a 12-foot elevated scaffold floor system. This architectural centerpiece provided layered hospitality zones with unparalleled views of the track.

Illusions Rentals executed RKD EXP’s curated design direction with a bespoke collection of furnishings and décor, ensuring each space radiated modern luxury and brand alignment.

Rosemary’s Catering delivered a culinary experience that complemented the atmosphere, with custom designed menus and bar programs crafted to elevate every moment.

RKD EXP eliminated the need for multiple vendors and ensured flawless integration across all disciplines.

The F1 Miami Experiences was a race-day destination like no other, thrilling 500 VIP guests across five days with an immersive environment of sophistication and energy. The multi-level design provided sweeping sightlines and bespoke spaces for networking, entertainment, and relaxation.

Seamless execution across our sister companies resulted in a high-impact, memorable showcase of what’s possible when design, engineering, and hospitality are fully aligned.

This project underscored RKD EXP’s ability to design and lead complex, high-profile activations with precision and creativity, setting a new standard for integrated experiential events.